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Small business owner hopes Cyber Monday sales keep 'community thriving'

Entrepreneur: 'When you shop small or small business, you're really helping that family'
Posted at 6:48 PM, Nov 29, 2020
and last updated 2020-11-30 09:40:12-05

RICHMOND, Va. -- Retail experts predict heavy spending on the biggest online shopping day of the year as shoppers gear up to spend on Cyber Monday despite the global pandemic.

"According to the National Retail Federation, (NRF) shopping will be up a bit this year despite what's happening with the economy," Trae Bodge, smart shopping expert at truetrae.com, said. " I think that consumers are looking to bring in a little bit of joy in their own and other's lives and so shopping is going to be brisk."

Some small businesses, like the Midlothian-based Marla Rene Beauty and Co., are also joining in the trend and offering up deals.

"We are running sales because it is the holiday season," Marla Rene said. "On Cyber Monday, we have 25 percent off site-wide."

Rene said her beauty company has a strong e-commerce following, which has allowed them to open up their location in Midlothian this month.

According to the NRF, ecommerce sales have increased during the pandemic, and experts expect more people will continue to shop online for holiday gifts.

Rene said those gifts can become an investment for businesses.

"Shopping small business really keeps the community thriving, especially during the pandemic. We really just need to stop and really be conscious of how we're spending our dollars and make the effort to shop small," Rene said. "When you shop small or small business, you're really helping that family. You're really helping someone's child through college."

Consumers are willing to spend on gifts to lift the spirits of family and friends after a challenging year, according to the NRF.

However, Bodge said that even though you may be tempted to spend more this holiday season, you need to make a plan and stick to it.

"Take a look at that list," Bodge advised. "Be honest about what you can really afford. And if you can't buy holiday gifts, maybe you can make a card, maybe you can bake some cookies. There are so many ways to celebrate others without bring debt into the new year."

As you continue to shop for the holidays, remember to give back. Tuesday marks the worldwide celebration of generosity known as #Giving Tuesday.