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Lilly Pulitzer is coming to Short Pump Town Center

Posted at 7:51 AM, Feb 04, 2016
and last updated 2016-02-04 07:51:05-05

SHORT PUMP, Va. — Women’s clothing store Lilly Pulitzer will open a location at Short Pump Town Center this summer. Lilly Pulitzer was one of the most requested stores among Short Pump shoppers, a mall spokesperson said.

“We are excited to add Lilly Pulitzer to our line-up of shops at Short Pump Town Center. Prior to the renovation and the addition of over 20 new retail, restaurant and entertainment offerings in 2014 and 2015, we asked our shoppers what they wanted to see at the center,” Kem Blue, Vice President and General Manager at Short Pump Town Center, said. “Lilly Pulitzer was one of the top stores requested, and we are pleased that we can once again provide our shoppers with the type of retailers that they are looking for.”

Lilly Pulitzer sells clothes described as “resort wear” with bright colors and bold patterns.

“Lilly Pulitzer is delighted to expand our presence in the Richmond area. We are excited to welcome Lilly Girls who’ve loved our sunny, ‘Resort 365’ brand for years and those whom we get to meet for the first time,” Michelle Kelly, President of Lilly Pulitzer, said.

Lilly Pulitzer at Short Pump Town Center will be located on the lower level near Nordstrom. In addition to classic Lilly clothes for adults, there will also be Little Lilly’s section for girls.