Jerel Crockett vying to be R&B’s next big star from Central Virginia

Posted at 12:46 PM, Nov 21, 2019
and last updated 2019-11-21 13:03:43-05

RICHMOND, Va. -- Jerel Crockett is a singer, musician, writer, producer, and quite possibly the next big talent from Central Virginia to go mainstream in R&B music. Born and raised in Montpelier, but now residing in Richmond, Crockett debuted his latest music video which was shot in Richmond, “We Go Up” on Tuesday, November 19.

So, where did Crockett's love of music come from?

"It started probably when I was six years old. My mom would play Michael Jackson's music and things like that. Then when I got to 13, 14, I joined the Richmond Boys Choir," said Crockett.

Not long after he decided to learn the piano, by ear.

Jerel Crockett

"I can hear it in my head. After I hear it one time, I hear it in my head and I can find it on the piano, like right off the bat," said Crockett.

At 14, Crockett was actually booking paid gigs around town. After playing in a few original bands, that's when the producer bug caught on.

"Just me buying my own equipment and programming my own tracks. Then one day somebody heard one of my tracks, and that lead me to producing a song for Kenny Lattimore, and that song ended up making the billboard charts," explained Crockett.

The song called "Real Love This Christmas" debuted at number five on the Billboard Gospel Songs charts in 2016.

Then, Crockett got back to work on his own music. He released a single called, "No Pressure” last year that's been given heavy rotation on local radio.

Jerel Crockett

"I feel like R&B needed a cleaner approach that was still fun, still sexy, but something that you play in front of your family, you can play in front of your friends, you can go to a cookout, you can go to a dance, go to a wedding, and you want to hear a song that everybody can get down to. That's what I felt like when I made No Pressure," he explained.

Crockett has also opened for R&B artists Tank and group Mint Condition but continues to work on headlining his own major stage in the near future.

For a man who can sing, write, play, produce, and engineer, he's trying to put himself in a category that only a few can wear so many hats. For example, artists like Pharrell and Quincy Jones.

Jerel Crockett

"I feel very similar to those guys. To be able to create, and also be the artist, and also manage the business side," said Crockett.

For now, Crockett remains unsigned, but that's not stopping him from putting out more projects in 2020 including an EP. He doesn't want to get complacent. He only wants to go up from here.



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