Richmond’s CrossFit frontrunner relocates closer to happening Boulevard shop

Posted at 1:30 PM, Sep 30, 2016
and last updated 2016-09-30 13:32:56-04

RICHMOND, Va. — A local gym is throwing its weights behind The Diamond.

CrossFit RVA has begun construction on a new location at 2522 Hermitage Road just south of baseball stadium.

Jake Rowell, who owns CrossFit RVA along with his wife Kathryn, said a need for more room prompted the forthcoming move from CrossFit RVA’s current 10,000-square-foot spot at 900 W. Leigh St. in Carver. The new space, which the company is leasing, is 15,000 square feet.

“It wasn’t a perfect setup,” Rowell said of the Carver location. “We needed a better long term solution.”

Crossfit RVA, which became the area’s first CrossFit gym when it launched in 2007, will continue operations on West Leigh Street until it completes its move to the Hermitage Road site by the end of the year. Rowell expects it to cost about $100,000 to get CrossFit RVA open at the new location. SunTrust Bank is financing the move.

Rowell, who also co-owns Colonial CrossFit in Chester, said it was a challenge finding the right amount of space in a good location that was convenient for CrossFit RVA’s 300 members.

“We really can’t move very far and still keep current members,” he said.  “We needed something that was more than an empty shell.”

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