Ritesh Brahmbhatt (left) and Vikram Parekh are the franchise owners of the region’s first Jamba Juice. (Courtesy Ritesh Brahmbhatt)
SHORT PUMP, Va. — A pair of local businessmen is looking to juice up Short Pump with a new-to-market franchise.
Jamba Juice, a national chain known for fresh made smoothies and juices, is set to make its Richmond debut in the Corners at Short Pump retail center near the intersection of West Broad Street and Lauderdale Drive.
Ritesh Brahmbhatt and Vikram Parekh will own the future Jamba Juice franchise at 11807 W. Broad St.
The store will occupy about 1,200 square feet between Carter’s and Gelati Celesti.
The duo hopes to have its first Jamba Juice the store open and operational by the end of September.
“We were really drawn to their menu,” Brahmbhatt said of Jamba Juice. “There seemed to be something for anyone on the menu, and what they offered could appeal to a cross section of people in that area.”
In addition to smoothies and juices, Jamba Juice offers small items, such as its food bowls with fruit, yogurt and granola.
