RICHMOND, Va. — Richmond’s newest radio station promises to bring the old school back — for fans of classic Hip-Hop.
G104.3 FM launched Tuesday on Richmond radio dials. The classic Hip-Hop station previewed its arrival by playing Dr. Dre and Snoop Dogg’s hit “Nuthin’ but a ‘G’ Thang” on a 24-hour loop.
“This station appeals to a diverse group of listeners who grew up embracing Hip-Hop Culture and listening to Hip-Hop,” G104.3 Program Director Melissa Chase said. “While they have matured in age, lifestyle, and social awareness they are still extremely passionate about this music.”
The station will focus on Hip-Hop from the 80s, 90s, and 00s.
According to Westwood One, the station’s core artists include:
Bel Biv Devoe
Mary J. Blige
Salt N Pepa
“SummitMedia is thrilled to launch a new signal into the market,” Richmond market President Bob Willoughby said. “Classic Hip-Hop is an underserved audience segment and we are excited to be able to bring G104.3 to Richmond.”
SummitMedia Richmond also operates Country K-95 (WKHK 95.3 FM), Classic Rock 96.5 FM (WKLR), Classic Hits Star 100.9 (WJSR-FM), Adult Contemporary 103.7 Play (WURV) and Top 40 Hot 106.1 (WURV HD2).