HENRICO COUNTY, Va. — The states popular ‘Virginia is for Lovers’ merchandise will soon have a new retail home in the Richmond-area.
The Virginia Department of Alcoholic Beverage Control (Virginia ABC) has announced their four premier stores will each sale Virginia is for Lovers merchandise.
Virginia is for Lovers is the state’s iconic travel brand first used in 1969.
The items that will be sold includes:
- Black twill baseball-style hat ($14.99)
- Clear shot glass ($4.99)
- Shooter glass ($5.99)
- Pint glass ($9.99)
- Travel tumbler ($11.99)
“Virginia ABC is proud to stock the shelves of its premier stores with Virginia is for Lovers products and especially pleased to be able to once again partner with Virginia Tourism on a retail project,” said Virginia ABC Chairman Jeffrey Painter.
Virginia ABC and the Virginia Tourism Corporation partnered to sell state tourism merchandise in the ABC stores with legislation passed by the 2016 General Assembly and signed into law earlier this year by Governor Terry McAuliffe.
The items will be sold at the following Virginia ABC premier stores:
- Short Pump (3450 Pump Road Suites 21-22)
- Williamsburg (1244 Richmond Road)
- Leesburg (506A Fort Evans Road N.E.)
- Virginia Beach (1612 Laskin Road, Suite 774A)
This is the third time Virginia ABC has teamed with Virginia Tourism since 2015.
“Partnering with Virginia ABC once again is a great way to showcase why Virginia is for Spirits Lovers,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “This partnership is a great way to highlight our premier spirits and wine products, while also connecting the consumer to travel in Virginia.”
The Virginia is for Lovers items can also be purchased online at thevastore.com.