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Short Pump, Stony Point retailers headed for River Road

Posted at 10:55 AM, May 10, 2016
and last updated 2016-05-10 10:57:15-04

RICHMOND, Va. — Two longtime tenants at Stony Point Fashion Park and Short Pump Town Center are shifting over to the River Road retail scene.

Orvis, which sells outdoor, fishing and hunting gear, as well as men’s and women’s apparel from its two-story location at the Short Pump mall, is opening a store in the River Road Shopping Center.

It will take space next to Charlottesville-based linen and furnishings chain Yves Delorme, which is vacating its store at Stony Point later this month in favor of the West End shopping center at River and Huguenot roads.

Jaimie Mercer, director of stores at Orvis, confirmed that the company is opening the new River Road space this fall.

She referred questions regarding the future of the Short Pump store to the company’s head of real estate, who was not available for comment.

Orvis wasn’t completely clear in describing its plan for the Short Pump store going forward, saying only that it will operate both Richmond stores through the end of 2016.

Asked to confirm whether the company is moving out of Short Pump in favor of River Road, rather than in addition to it, Mercer split the difference, saying only: “Yes, we are opening at River Road this fall.”

Pam Howland, spokesperson for Short Pump Town Center, directed questions about Orvis to the company itself. Short Pump’s leasing agent, Tom Zoldesy of Forest City, could not be reached for comment.

Yves Delorme plans to close its 1,000-square-foot store at Stony Point on May 31 and will reopen by July at 6235 River Road in 1,300 square feet.

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