Amazon, Walmart sales day: 10 things you need to know

Posted at 3:57 PM, Jul 14, 2015
and last updated 2015-07-14 15:57:01-04

NEW YORK — Let the games begin. Wednesday is showtime — and sales time — as Amazon and Walmart face off online for to see who’s got the better deals. Amazon says it will be bigger than “Black Friday.”

Here are 10 things to know:

1. When do the sales start?

Both Amazon and Walmart launch their deals Wednesday at 12:01am PT.

2. How long will the discounts last?

Amazon’s will go for 24 hours; Walmart’s rollbacks continue for 90 days.

3. Where do I get access?

At and

4. Do I have to be a Prime Member to shop what Amazon is calling “Prime Day”?

Amazon’s sales are available only Amazon Prime members, but the site is offering free 30-day membership trials so you can take part.

5. How will “Prime Day” work?

There will be thousands of “Lightning Deals” on all types of products, with new deals appearing as often as every 10 minutes.

6. What is a “Lightning Deal”?

A limited-time promotion where a “limited number of discounts are offered on an item.” These deals are “available, one per customer, until either the promotion period for the deal expires or all the available promotional discounts are claimed.”

7. How will Walmart’s sale work?

The retailer is launching what it calls “Atomic” with substantial savings and will also have about 2,00 new rollbacks online.

8. What are some of the deals Amazon will be offering?

  • Fire HD 7 for $60 off
  • 40-inch 1080p LED TV for $115
  • Two Nikon COOLPIX cameras for over 50% off

9. What are some of the deals Walmart will be offering?

  • Apple iPad Mini 2 for $265 (savings of $174)
  • Black and Decker Drill & 133 piece Home Project Kit for $50 (savings of $30)
  • Toshiba 15.6″ Satellite Laptop for $377 (savings of $253)

10. What else can I expect?

Amazon Prime shoppers can win $1,000 to $25,000 in Amazon gift cards and a trip to the season two premiere of Transparent, an Amazon original show.



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