CHESTERFIELD COUNTY, Va. — The arms race for the Richmond grocery market continues with yet another store in the works for an ambitious European chain. Lidl, the German grocer that recently filed plans in Henrico County to build a new store on Laburnum Avenue, is eyeing another location across the river in Chesterfield County.
The company, through its MGP Retail Consulting affiliate, submitted plans with the county in mid-April to build a 36,000-square-foot store at 1301 Mall Drive, on a currently vacant lot across from the Chesterfield Towne Center.
Lidl, which has yet to open a store in the U.S., has been plotting an American expansion that’s to take shape in the next few years, according to press reports. In tackling Richmond, it’s following in the footsteps of one of its biggest German competitors, Aldi, which recently filed plans for its seventh proposed store in the area.
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