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Drive-in concert ready to rock Henrico

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Posted at 11:55 AM, Aug 27, 2020
and last updated 2020-08-27 11:55:29-04

HENRICO COUNT, Va. -- Since COVID-19 ended large gatherings for both indoor and outdoor concerts, musicians and promoters have been coming up with ways to let the music play.

Henrico’s first drive-in concert will be held next month thanks to The Broadberry Entertainment Group.

The outdoor concert featuring rock band Kendall Street Company, based out of Charlottesville, will be held outside Virginia Center Commons on Saturday, September 26.

Once parked in a socially-distant manner, concertgoers are invited to sit directly adjacent to their vehicles in lawn chairs or on blankets, according to promoters.

“Safety of the artist, concertgoer, and our staff is the most important thing to us when providing this fun experience for them,” Lucas Fritz, with Broadberry Entertainment Group, said.

All staff will have their temperature checked upon arrival and will wear masks during their shift.

Concert-goers are also asked to wear masks if they leave their vehicle area to use the restroom.

Additionally, no more than four people will be allowed per vehicle, including children.

“We had never really planned to host drive-in concerts but with the ongoing effects of COVID-19 completely shuttering the music and live entertainment industry, it is a great option for people to still share the experience of going to a concert while remaining at a safe distance from each other,” Fritz said.

Tickets go on sale on August 28 and can be purchased here.