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Dominion Riverrock festival announces virtual experience

Posted at 5:03 PM, May 12, 2020
and last updated 2020-05-12 17:03:35-04

RICHMOND, Va. -- While the annual Dominion Riverrock Festival has been cancelled due to the COVID-19 outbreak, the event organizers are bringing the experience online with virtual trail events, live streamed music, and other digital content.

The Virtual Experience will include trail running and mountain bike events for participants to take part in virtually on their own before enjoying the streaming festival highlights show on Saturday, May 16, at 5 p.m.

Participants can choose 5k, 10k, or Half Marathon trail running distances, or 10-mile or 20-mile mountain bike distances, then select their own course and complete their race any time before May 31.Participants can also upload and compare their times on an online leaderboard.

The streaming highlights show will feature music from several artists originally scheduled to perform during the festival as well as interviews with Dominion Energy Riverrock athletes, demos on mountain biking, slacklining, kayak, and bouldering, and other festival-related content.

The livestream will premiere at 5 p.m. on May 16 on the Dominion Energy Riverrock YouTube channel and onFacebook Live and be available for on-demand streaming immediately after.

“Even though we can’t gather along the James River at our wonderful downtown waterfront, we still want to celebrate Richmond’s vibrant active-living community,” said Megan Schultz, Director of Events for Sports Backers, co-organizers of Dominion Energy Riverrock with Venture Richmond. “We believe that the Virtual Experience will be a great way for Dominion Energy Riverrock enthusiasts to engage with the things that make the festival so unique and exciting.”

Virtual event registration is now open at [ The registration fee of $20 includes a Dominion Energy Riverrock trucker hat with online event entry. As part of the celebration, festival organizers are also hosting a drawing for a prize pack featuring items from event partners including YETI, Sierra Nevada, ENO, nuun, Virginia Lottery, Capital One, among others.