How businesses, area nonprofits plan to 'Power It Up' during pandemic

Posted at 6:31 PM, Dec 06, 2020
and last updated 2020-12-06 23:45:09-05

RICHMOND, Va. -- Businesses have faced multiple challenges during the pandemic and with the recent surge in COVID-19 cases, some owners are concerned they may again face hardships like they did at the start of the crisis.

"Shutting down for months at a time was not an option for us," Tipsy Cupcakes co-founder Mesha Cousins said. "Because we're full-time entrepreneurs. Tipsy Cupcakes is our livelihood, so we needed to be open."

The sister owners of Tipsy Cupcakes said they have had to pivot by creating a pick-up window and recently adding online ordering.

"When a lot of businesses kind of reopened the inside for dinning and stuff, we just kept our pick-up window," Mesha Cousins explained. "We're [trying to] anticipate for the future. We're all learning everyday of how to keep our businesses afloat. So any resources that are out there any knowledge that can be provided is greatly appreciated."

Tipsy Cupcakes co-founder Shay Cousins is hopeful there will not be another shutdown.

"We've just been brainstorming on the best way to keep our business successful," said Shay Cousins said.

The upcoming "Power It Up" virtual business elevation and training experience aims to do just that.

Organizer Betinna Mason said the pandemic is proving to be the perfect time for businesses to revamp their strategies or to push their business to the next level.

"It will give people just those type of nuances, that type of education that's necessary in this time," Mason said. "We're here to serve the community."

Proceeds will go towards six nonprofits that include Mission From The Heart that help families experiencing homelessness and the James House, who aid in giving support to survivors of domestic violence.

The "Power It Up" seminar is scheduled for Wednesday, Dec. 9 from 11 a.m. to 5 p.m. Click here for more information.