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New Pharrell song 'Virginia' to be featured in ad campaign

Pharrell Williams
Posted at 8:34 AM, Feb 19, 2020
and last updated 2020-02-19 08:34:41-05

VIRGINIA BEACH, Va. — An upcoming ad campaign for Virginia Beach will feature a new song by hometown star Pharrell Williams.

A city official tells the Virginian-Pilot that Williams contacted the city last year asking how he could help after the mass shooting at a municipal building in May.

That led to a a multi-year plan involving the singer in tourism and economic development initiatives.

As part of that, the singer will narrate two 60-second commercials with his soon-to-be-released song, “Virginia."