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Lidl grocery store launches safe shopping contest

Posted at 3:44 PM, May 12, 2020
and last updated 2020-05-12 15:44:22-04

RICHMOND, Va. -- Lidl is launching a new initiative at its stores to reward safe shopping behavior during the COVID-19 pandemic.

Shoppers are encouraged to show off their responsible shopping practices, like using masks and practicing social distancing, for a chance to win free groceries each week.

Customers are encouraged to snap selfies that showcase them shopping safely and upload their photos to Instagram, tagging LidlUS and using the hashtag #LidlSafeShopping. Each week through June 16, Lidl will choose one winner for a $100 Lidl gift card.