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Jumpology may leap to Regency Square

Posted at 7:48 AM, Apr 21, 2016
and last updated 2016-04-21 07:48:23-04

HENRICO COUNTY, Va. — A week after local developers detailed their plans for a large air sports park in Short Pump, a competitor unveiled a Richmond expansion plan of its own.

Jumpology, a national company that operates an indoor trampoline park near Virginia Center Commons, is in negotiations with the owners of Regency Square to potentially relocate to 40,000 square feet in the West End mall.

“We’re in serious discussions with Regency,” said Case Lawrence, CEO of Jumpology parent company CircusTrix. “We’re also considering a couple other locations.”

Lawrence said the potential Regency Square space would replace Jumpology’s current 17,450-square-foot facility at 10087 Brook Road, which it leased in late 2012. He said its lease expires in January.

Lawrence said a larger space would allow the company to expand its offerings with new features like “flying trapeze attractions.”

“Our only regret is that we don’t have more space,” he said, adding that he wants to double Jumpology’s footprint. “We’re looking to expand and create a new super Jumpology.”

Lawrence said the local Jumpology gets 10,000 visitors a month who typically buy a $13 one-hour jump pass. The capacity at Jumpology on Brook Road is 115 people, which Lawrence said isn’t enough to handle demand.

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