VCU Brandcenter names new director

Posted at 5:20 PM, Jun 19, 2012
and last updated 2012-06-19 17:20:09-04

RICHMOND, Va. (WTVR) – The VCU Brandcenter announced the hiring of Helayne Spivak as the new director of the university’s marketing communications and advertising graduate program.

“Over the past few years, Rick Boyko and the faculty and board of VCU Brandcenter have built this university into the best source for the new creative, strategic and technologically forward-thinking talent today’s industry is desperately looking to hire,” Spivak said in a statement released by the university. “But the job is never done. Things continue to change every day and we have to maintain a permanent position on that cutting edge. That’s why I can’t think of a more exciting time to join VCU Brandcenter as its new director: To continue VCU Brandcenter on its forward path igniting creative minds, nurturing the entrepreneurial spirit and preparing our students to excel and lead in a time that will go down in advertising history as the Second Creative Revolution.”

Spivak, who was chief creative officer of Saatchi & Saatchi Wellness, starts her new job at VCU on Aug. 15.

“Helayne Spivak will bring humanity, wisdom and humor to this very important industry position,” said Mike Hughes, president of the Martin Agency and chairman of the VCU Brandcenter Board of Directors said in a statement released by the university. “She will be a forward-thinking, idea-based, humane thought-leader – and a wonderful nurturer of young talents. Rick Boyko and his faculty and board have put the Brandcenter in a wonderful position today. I couldn’t be more excited about the ways Helayne will take it forward.”

More than 200 students are enrolled in the VCU Brandcenter.