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Food Lion offering free groceries to some shoppers today

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Posted at 8:14 AM, Mar 28, 2012
and last updated 2012-03-28 08:14:29-04

SALISBURY, N.C. (WTVR) –  Food Lion grocery stores are providing the first 200 customers at some locations a bag of free groceries today. The promotion coincides with the launch of Food Lion’s new brand strategy.

[Click to see which Food Lion locations are offering the free groceries]

“We invite customers to visit their local Food Lion, where they will experience firsthand the enhancements we have made in our stores,” said Cathy Green Burns, president of Food Lion in a press release.

In addition to the free groceries, the company said it planned to donate $50,000 in store brand food products to local charities, including $20,000 to Operation Homefront Hampton Roads, $10,000 to the Blue Ridge Area Food Bank, $10,000 to Feeding America Southwest Virginia and $10,000 to FeedMore.

Earlier this year Food Lion announced it would close two under-performing stories in  Henrico County.