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Five Below changing price point for first time in 17 years

Posted at 2:25 PM, Nov 16, 2019

Five Below, a popular store focusing on products for $5 and under, is undergoing a colossal change: Its price point is going up for the first time in 17 years.

No longer will the store, a bargain hunter’s dream, only sell items priced at $5 and under. Now, the store will be raising prices on certain items — including tech products and certain toys and games.

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“We’ve always done everything possible to absorb cost increases,” the company said in a statement. “Recently, we had to raise prices above $5 on tech items to keep providing the products you love.”

For the toys and games priced up to $10, the company will keep them in a separate area of the store, called “Ten Below Gift Shop.” For electronics, Five Below is adding a section called “Ten Below Tech.”

But the name “Five Below” is one thing that’s not changing. The store — known for selling everythingfrom makeup and clothes to candy — will be keeping its original name despite the change.

Most of the store’s merchandise remains at $5 and below, according to the company.