NewsLocal News

Actions

Target features Richmond native's 'stronger together' design for Black History Month

Hampton University grad Isaiah Timmons: 'I literally unified them by their afros'
IsaiahTimmons.jpg
Posted at 8:12 PM, Feb 01, 2021
and last updated 2021-02-01 20:51:40-05

RICHMOND, Va. -- Social injustice and unrest in our country last summer was never far from Isaiah Timmons’ mind.

The Hampton University grad, who majored in graphic design grew up in Richmond, says it felt natural to draw inspiration from events that unfolded in our country when he entered a nationwide contest last spring put on by Target.

Isaiah Timmons
Isaiah Timmons

The HBCU Design contest was for the company’s Black History Month apparel line.

“What I wanted to do was try to get away from the doom and gloom part of it and speak more to the healing and growth process. So my design was literally speaking to us as a community and as a people, becoming stronger together,” Timmons explained.

IsaiahTimmonsTargetDesignContest.jpg

Timmons was among the top three prize winners, after entering this design signifying unity.

“I literally unified them by their afros. Leaning back to back Lethal Weapon-style like Mel Gibson and Danny Glover," Timmons said. "I doubled down on the whole idea of strength and support I was looking for.”

His message is conveyed through the words stronger together. Those words are encircling this image that’s now being sold as a hoodie inside Target stores.

IsaiahTimmonsTargetDesign.jpg

When asked about its symbolism, Timmons said, “It’s never ending, in that it’s a circle. No matter what we go through as people throughout time, we will always have to be supportive of one another no matter what goes on.”

Timmons not only has his design in Target stores and online until the end of February, he also was awarded other gifts. He’s most excited about being connected with a Target design and marketing team mentor.

Timmons says since COVID prevented his university from holding a traditional graduation ceremony last spring- which was scheduled for mother’s day, this is the perfect graduation gift.