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Allen Iverson, Reebok to pay students' college application fees

Posted at 11:26 AM, Mar 04, 2020
and last updated 2020-03-04 11:27:07-05

HAMPTON, Va. - Students at NBA legend Allen Iverson's alma mater Bethel High School got a big surprise Wednesday.

Reebok announced it would cover college applications costs for rising seniors at Iverson's old school. The announcement was made as the shoe company celebrated its new 'Origins Pack' featuring new signature Iverson sneakers.

Reebok said Iverson credited his high school to college journey as putting him on the path to reaching incredible heights in sport and culture. When they came up with the Origins Pack, they understood that the best way to celebrate this moment in Iverson’s life was to give a new generation the opportunity to change the game, just as Iverson did.

“Nothing should limit you from applying to any school you want to consider,” Iverson said in a statement. “By working with Reebok to cover the application costs of rising seniors at Bethel High, I want the next generation of game changers to see college as a route to success, whether they want to be an artist or a doctor.”

Iverson surprised the students Wednesday morning in a video. The students also received new Reeboks.

In addition to the Bethel High School announcement, Reebok said it would give select students nationwide the same opportunity to have their college application fees covered. Rising seniors can apply at by submitting 200 words or less on how the coverage of their college applications will enable them to reach their full potential and aspirations.

Reebok said at the center of this announcement is the new Origins Pack. Featuring the Answer V and Question Mid, Reebok’s archival basketball silhouettes have been reimagined to serve as a heartfelt tribute to Iverson’s alma mater.