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Vote for The Veil Brewing’s takeover of CBS 6 Instagram account

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Posted at 8:43 AM, Jul 12, 2016
and last updated 2016-07-12 18:26:29-04

RICHMOND, VA. — It’s summer and we are taking the day off from Instagram. Instead we invited our friends and neighbors The Veil Brewing to step in and show you what their world is like.

The Scott’s Addition brewery opened in April 2016 and has been jamming ever since.

On Tuesdays they release fresh, canned varieties from their rotating beer menu.

The line to purchase brews often forms hours before they open at 4 p.m. and sometimes the cans are gone by Tuesday night.

Co-owner and head brewer Matt Tarpey will host the #CBS6TakeoverTuesday. You can read more about The Veil Brewing Company, in a Q & A we did with Matt before The Veil opened.

We plan to do this every Tuesday this summer, and at the end, you vote for who hosted the best takeover day. Matt’s charity of choice is Child Savers, whose services offer reassurance, healing, and the skills necessary for children to achieve normal life and development.

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It's summer and we are taking the day off from Instagram. Instead we invited our friends and neighbors @TheVeilBrewing to step in and show you what their world is like. The Scott's Addition brewery opened in April 2016 and has been jamming ever since. On Tuesdays they release fresh, canned varieties from their rotating beer menu. The line to purchase brews often forms hours before they open at 4 p.m. and sometimes the cans are gone by Tuesday night. Anyhow, their hard-working crew will be your host today. We plan to do this every Tuesday this summer, and at the end, you vote for who hosted the best takeover day. Then we will donate $200 to the winner's chosen charity. Heck yea! #CBS6TakeoverTuesday #RVA #BeerLovers #CraftBeer #beer

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Good morning y'all! Matt here with @theveilbrewing. We are thrilled to be the first participant in @cbs6's #CBS6takeoverTuesday. Today we are going to show you a behind the scenes look into a busy day of brewing, canning, and our weekly Tuesday FRESH can release. Today we are brewing our flagship Double IPA called Crucial Taunt. The video above is the first step in our brewing process called mashing in. This is where we mix malted barley and hot water together. Through this process enzymes in the grain convert starches into fermentable sugars. How exciting! 🤗 Stay tuned all day with us for more insight on a semi-normal day here @theveilbrewing. 👊🏼 #vabeer #rvabeer #rva #theveilbrewing #scottsaddition #cbs6 #CBS6takeoverTuesday

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Wow! We have a new record here @theveilbrewing! Every Tuesday, starting at 4pm when we open our doors, we begin sales of FRESH cans packaged just hours before we open. We typically notice a line forms a few hours before we open. Today is a bit different. We are rereleasing a crowd favorite and also releasing 4 brand new beers. One of our loyal customers didn't want to miss the opportunity to get the beer she wanted. She was determined to be the first in line and did just that at 9:30am! 😳 Thanks Alyssa! 👊🏼 #vabeer #rvabeer #rva #theveilbrewing #scottsaddition #CBS6 #CBS6takeoverTuesday

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Morning light pours into one of the most important and exciting aspects of @theveilbrewing. Rarely seen by the general public, the open vessel shown here is called a koelschip(pronounced cool-ship). This traditional brewing vessel is often overlooked by most American commercial brewers. This vessel is used to create spontaneously fermented ales inspired by traditional Belgian lambic(spontaneously fermented oak aged sour beers). During the winter months only(when temperatures our near freezing over night), we pump near boiling wort(the sugar extract fermented that becomes beer) into this vessel and allow it to cool overnight(approx. 12-16hrs). Through this process, cold winter air flows through the fixed louvers and inoculates the wort with wild yeast/microflora from the night's air. We then drain the wort into used wine barrels and transport them to our off-site barrel storage facility. There the wort ferments and conditions in the barrels for 1-4 years. We then blend and bottle/keg the final product. Resulting in a acidic(sour), delicate beer fermented solely with Richmond wild yeast. The epitome of a local #RVA beer. We look forward to sharing this special part of our project with y'all years from now. #vabeer #rvabeer #rva #scottsaddition #theveilbrewing #CBS6 #CBS6takeoverTuesday

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We're currently canning FRESH cans of our double dry-hopped IPA called Master Master Shredder Shredder. These cans will go on sale from our tasting room in just a few short hours. We currently do not distribute our cans to ensure that the quality and freshness is carefully considered. The only place to get your hands on some 4-packs of cans is from our tasting room. Doors open at 4pm today. #vabeer #rvabeer #rva #scottsaddition #theveilbrewing #CBS6 #CBS6takeoverTuesday

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One of our brewers Justin(@catboy_) lends a hand with the mashing out process. Motorized rakes help remove the spent grain from the mash tun(the vessel where the water and grain is mixed) for today's brew. We then donate the grain to a local farmer. He uses it for feed for his livestock. The donation of @theveilbrewing's spent grain has allowed Jules(our friend and farmer) to double the amount of livestock he cares for. Being able to help a hard working, local farmer has been extremely rewarding for us. #vabeer #rvabeer #rva #scottsaddition #theveilbrewing #CBS6 #CBS6takeoverTuesday

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Our friends from @northernneckoysters are all set up to feed the fine folks that come to visit us @theveilbrewing today for our weekly FRESH can release. 🙏🏼 Another #scottsaddition business and our friends @kingofpopsrva will be offering some cool treats for the early folks in line from 2-4pm. #vabeer #rvabeer #rva #scottsaddition #theveilbrewing #CBS6 #CBS6takeoverTuesday

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Today #theveilbrewing we're brewing our flagship Double IPA called Crucial Taunt. This aggressively hopped beer is unique because of its intense hop flavor and aromatics, but it has significantly less bitterness than your average Double IPA. We feel as though bitterness hinders your ability to truly enjoy the flavor that hops can contribute to the beer. Seen in this picture here, we typically add heavy doses of pelletized hops post boil to ensure that we obtain maximum hop flavor with minimal bitterness. Resulting in a citrus forward, dank, smooth, intensely hopped Double IPA with little to no bitterness. Dare we even say juicy! 🤔 #vabeer #rvabeer #rva #scottsaddition #theveilbrewing #CBS6 #CBS6takeoverTuesday

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Current line status of amazing customers patiently waiting to purchase cans when we open at 4pm. 🙏🏼 #vabeer #rvabeer #rva #scottsaddition #theveilbrewing #CBS6 #CBS6takeoverTuesday

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FRESH cans ready to go for when we open doors at 4PM. Not bad for a day's worth of work! 😎 #vabeer #rvabeer #rva #scottsaddition #CBS6 #CBS6takeoverTuesday

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