RICHMOND, Va. — What started as a project for an auto dealer’s centennial has resulted in a resource about Richmond’s oldest businesses.
Marketing agency Workshop Digital has compiled an evolving list of the longest-running businesses in town as part of a project for Whitten Bros., which is four years shy of its 100th anniversary.
In preparing for that milestone, the family of dealerships produced a webpage and video about its history and that of its family namesake. That got the company wondering where it stood among its peers, said Harrison Whitten, general manager and the fourth generation of the family to run the business.
“We started getting curious about where we stood in the hierarchy of aging businesses in Richmond, and who else had been around this long and how it happened and how it got there,” he said. “It’s neat to watch a community grow with your business, and we wanted to see if we could compile others doing the same thing.”