RICHMOND, Va. — Native Richmond songstress Kaneik Ferguson is in the self-esteem business.
So it came as no surprise to her husband, Trevor, that nearly five years ago Kaneik had an idea to launch a business specializing in personal style.
After developing a business plan and securing a few vendors, in 2014, Kaneik launched Richmond-based Styletress – an online beauty shop specializing in hair extensions, accessories, makeup, jewelry and shoes.
“When you look good, you feel good,” Kaneik, CEO of Styletress, said in a recent interview, wearing black Chanel earrings that matched her purse. “And that’s where my business concept came from. I wanted to provide an outlet for women to find what they needed to look and feel good… that’s what my business is all about.”
Now, in a bid to keep fueling her 2-year-old business, Kaneik is bringing some of that style to Jackson Ward.
