Why Uber will cost you more on New Year’s Eve

Posted at 3:57 PM, Dec 28, 2015

RICHMOND, Va. — New Year’s Eve is one of Uber’s busiest nights of the year, so it shouldn’t come as a surprise, It will probably cost customers more than usual heading into the new year.

This is because of Uber’s price algorithm, which charges riders an inordinate amount of money during periods when its cars are most in demand, according to the company.

When surging prices are in effect, Uber notifies users in the app and asks to confirm and accept the increased fare. Users can also choose to get a notification when the fare drops back to normal. For the best fares Uber recommends users catch a ride right after midnight, before the price surge kicks in.

Peak Time of Demand NYE

Uber offered some additional tips for using Uber this News Year’s Eve.

  • To avoid the highest fares, head to the festivities early or catch a ride right after midnight.
  • Use fare split if you’re rolling with the whole party.
  • Let your friends and family know when you arrive at the party, or get back home. Send trip details, which include your estimated time of arrival as well as your driver’s first name and vehicle information—to friends or family directly through the app.
  • Make sure you don’t get into the wrong car. Confirm your driver’s car model and license plate in the app before you hop in your ride.

For more information about price surging, watch the video below.