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Reese’s tries — and fails — to make tree-shaped peanut butter cups

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Posted at 11:25 PM, Nov 28, 2015
and last updated 2015-11-28 23:25:27-05

Sometimes, it’s best to stick with the classics.

The makers of Reese’s Peanut Butter Cups have no trouble persuading people to stuff their faces with chocolate-covered treats in circular form (or as pieces). Why bother, then, shaping those delicious morsels into Christmas trees — at the risk of failing miserably?

Maybe time will show it to be a shrewd marketing move; in the meantime, the confectioner’s alleged Peanut Butter Trees are drawing comparisons to “turds,” turning them into a subject of social media ridicule.

The company is apologizing one tweet at a time to consumers who are sharing images of misshapen candy trees with mocking comments.

“What part of this looks like a Christmas tree?” one person asked.

“#christmastree more like #christmasturd,” said another.

Reese’s has a history of making seasonal candy, from Peanut Butter Eggs to Peanut Butter Pumpkins, with similar results. Consumers shared images with similar complaints over so-called Peanut Butter Pumpkins.

Admins of Reese’s Twitter account responded similarly, with links to its customer feedback form: We’re sorry to hear your REESE’S Peanut Butter Pumpkin is less than perfect. Please send us a note.

As one consumer noted, regardless of their shape people will eat them. #ItsStillReeses