NEW YORK — McDonald’s will soon begin serving breakfast all day as part of a limited test, according to a report from Janney Capital Markets. Analyst Mark Kalinowski says while the test would “make sense,” it could cause some problems at the restaurants.
Currently, the fast-food chain stops serving breakfast at 10:30 a.m. at most of its locations because the kitchen grills are not large enough to cook both breakfast and lunch items at the same time.
Here’s an explanation from McDonald’s website:
It comes down to the sheer size of kitchen grills. They simply don’t have the room for all of our menu options at one time — especially considering we use our grill to prepare many items on our breakfast menu.
McDonald’s has not commented on the report.
McDonald’s is facing renewed breakfast pressure from Taco Bell who recently announced a series of new breakfast menu items and took aim at the fast-food giant in its marketing campaign.