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Perly’s owners will launch neighborhood market next door

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Posted at 11:01 AM, Dec 16, 2014
and last updated 2014-12-16 11:01:17-05

RICHMOND, Va. — After taking over one of Richmond’s longest-running restaurants, a trio of entrepreneurs is adding a new market to the downtown dining scene.

Restaurateurs Johnny Giavos and Kevin Roberts, along with local developer Scott Coleman, plan to open a neighborhood market at 119 E. Grace St. downtown. The group has a three-year lease on the 2,100-square-foot property, recognizable for its colorful façade.

The yet unnamed market will sell beer, wine, coffee, meat, bread and prepared foods from Perly’s Restaurant and Delicatessen next door at 111 E. Grace St. Giavos, Roberts and Coleman reopened Perly’s in June after it abruptly went out of business in 2013.

A new market concept will open next door to Perly’s on Grace Street. Photos by Michael Thompson.

A new market concept will open next door to Perly’s on Grace Street. Photos by Michael Thompson.

Coleman said part of the reason for expansion was to prevent the vacant space next to Perly’s from attracting competition.

“We decided to make a play on it,” Coleman said. “We thought, ‘What could we put there that would complement Perly’s?’”

They also saw a need for a small grocer in a neighborhood that has an increasing number of residents following a stream of apartment rehab projects.

“We felt like there are a very limited number of quality grocery stores in that area,” Coleman said. “It’s being designed to serve the immediate neighborhood.”

Coleman said he and his partners are taking some cues from other local markets that have cropped up in Richmond this year. Nearby in Jackson Ward, Jay Bayer and Adam Hall opened Saison Market at 23 W. Marshall St. next door to their restaurant Saison. And similar concepts opened in the Fan and Church Hill.

Read more on Richmond BizSense.