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What Sweet Frog is now doing to get to know you… better

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Posted at 8:07 AM, Mar 10, 2014
and last updated 2014-03-10 08:07:40-04

RICHMOND, Va. (RichmondBizSense.com) – Bent on becoming the biggest frozen yogurt brand in the country, a Richmond-based chain is bringing in outside help to add some flavor to its marketing strategy.

Sweet Frog recently hired local ad agency Big River to help the 4-year-old fro-yo company better understand its customers as it looks to grow.

“It’s really kind of uncovering what their recipe for success is and how do we enhance that going forward,” said Big River President and CEO Fred Moore.

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