Oreo shows its gay pride with rainbow filling

Posted at 7:15 AM, Jun 26, 2012
and last updated 2012-06-26 10:52:17-04

(WTVR) – The Oreo cookie brand has taken a new step into colorful territory. The company posted a photo featuring an Oreo cookie with multiple rainbow-colored creme filling on its official Facebook page.

The photo of the rainbow creme cookie included the words “June 25” and “Pride,” with a smaller notation of “Made with creme colors that do not exist.” The photo appears to be for entertainment purposes only; no plans to produce the cookie were announced.

Along with the photo, Oreo noted “Proudly support love!” Oreo also tweeted the photo from their official Twitter account, with the notation “Celebrate your pride for love!”

No other posts or statements from Nabisco were posted, namely why a food company would step into the middle of such a controversial issue. Within two hours of the photo posting, it had been shared nearly 20,000 times. Over 103,000 people “liked” the photo, and nearly 10,000 people commented on it.

The response to the ad among the page’s 26.9 million fans has been fiercely divided, with thousands of shares and “likes” and a wave of apparent dislike.