On-AirVirginia This Morning


Joyebells Sweet Potato Pie: “Yes, it’s THAT Good”

Posted at 2:11 PM, Feb 20, 2020
and last updated 2020-02-20 14:11:21-05

RICHMOND, Va. - For more than two decades, Joye B. Moore aka “Joyebell” has baked and given her sweet potato pies as gifts for the holidays. Her pie recipe has been passed down through six generations and you might wonder, are they good?! The consensus is “yes, its THAT good.” Richmond and entrepreneur Joy B. Moore joined our live show to sample one of her signature pies and lets just say, no piece of pie was left behind. Joyebells Sweet Potato Pies are on sale at the 17th Street Farmers Market located at 100 North 17th Street in Richmond, Virginia. To learn more or order online, visit www.joyebells.com.