A giant Ferris wheel is now situated in the middle of New York's Times Square.
The Times Square Alliance says the 110-foot tall Ferris wheel allows people to soar through "a canyon of spectacular billboards."
POV: You’re riding a FERRIS WHEEL IN TIMES SQUARE 🤩 pic.twitter.com/mfijNZCIE0
— Times Square (@TimesSquareNYC) August 25, 2021
The attraction will be at Times Square through Sept. 12.
New York City Mayor Bill de Blasio encouraged people to take a ride at the "crossroads of the world."
Take a ride at the crossroads of the world!
A ferris wheel is coming to Times Square, and you can't beat the view.
— Mayor Bill de Blasio (@NYCMayor) August 24, 2021
Each gondola holds up to six people.
Tickets range fro $15 to $35.