RICHMOND, Va. — Radio One Richmond and Miss Community Clovia announced the return of Operation Toy Assistance for the 22nd year and they need the community’s help.
This year’s them is “Holistic Holiday,” which reflects the continued mission to unite the community through acts of kindness service and generosity.
Watch: Radio One Richmond announces return of Operation Toy Assistance
Clovia Lawrence told CBS 6 that the goal this year is not just toys for children, but household essentials and everyday necessities that bring comfort and relief for the entire family.
“We’re not only taking care of the children, but we're taking care of the families holistically. It's very important. I don't care if you're working or you're underworked, overworked. You need support, and that's what we want to do,” Lawrence said.
Radio One Richmond is requested unwrapped, new toys, essentials, and $100 gift cards.
“Not only are we going to provide toys and educational games and bicycles for the teens and the kids, but we're going to provide essentials for the family. Whether it's going to be grocery shopping and other essentials that families need, and one lucky family will have their mortgage or their rent paid,” Lawrence added.
The first opportunity to donate is Tuesday, November 11 at the Walmart on 2410 Sheila Lane on Richmond's Southside from 10 a.m. to 4 p.m. Radio One Richmond will collect donations at that location every Tuesday in November.
At a Monday morning press conference, there was a big gathering of support at the Radio One Richmond studios on Emerywood Parkway.
Henrico and Richmond law enforcement along with Walmart, nonprofits, and churches shared why it's so important to give this season.
"We want to make sure this holiday season is great for everyone. I've been one of those kids with all the toys, so I want to make sure that every year our kids have toys," said Richmond Sheriff Antionette Irving. "Make sure that you come out. Drop your toys off. Let us know, I'll pick them up from your house if you want me to bring your toys, share your toys. We want to make sure this holiday season is great for everyone."
Jairod Barnes, The Life Church North location campus pastor, said the community is responsible to sow joy, hope and healing to every child and every family this holiday season.
"We are inviting each and every one of you to partner with us to live out purpose," Barnes said.
CBS 6 is committed to sharing community voices on this important topic. Email your thoughts to the CBS 6 Newsroom.
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