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The story behind the city's new brand campaign 'Richmond Real'

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RICHMOND, Va. -- Ten years after the regional “RVA” brand took off, the City of Richmond is introducing its own brand identity aimed at promoting tourism and economic development in the city specifically. Called “Richmond Real,” the new brand campaign was unveiled at a kickoff event Wednesday on the observation deck at the top of City Hall. Click here to continue reading on Richmond BizSense.

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