NEW YORK — Fans of Crystal Pepsi have waited 20 years for this moment.
The crystal-clear soft drink isn’t headed back to stores — at least not yet.
But PepsiCo announced a contest Tuesday that will award a few devoted fans a six-pack of the famously transparent soda.
The contest, which will take place on Dec. 10 and 11 via the Pepsi Pass app, will award 13,000 six-packs of 16-oz. bottles to 13,000 winners.
Crystal Pepsi debuted in 1992 but was pulled off the market in early 1994. Despite that short shelf-life, the 90’s soda has maintained a loyal following, which has campaigned for years to get Pepsi to bring it back.
Pepsi won’t say whether the sweepstakes is a prelude to the soda’s more permanent return.
“For now, it’s just for the sweepstakes,” said Margot Leeds, brand marketing executive for PepsiCo. “It’s being positioned as a holiday gift for some of their most loyal fans.”