Richmond sneaker-cleaning startup expanding into new refurbishing services

Posted at 6:43 AM, Sep 25, 2023
and last updated 2023-09-25 06:43:36-04

RICHMOND, Va. -- DripFixx isn’t just for the sneakerheads anymore.

The local startup, which launched last year as Sudsy Shoes offering sneaker-cleaning services, is expanding into refurbishing dress shoes, boots and handbags.

The company  officially unveiled the new iteration on its shoe cleaning and repair service model with a website relaunch last week. Gone is its previous online marketplace that helped connect people with sneakers in need of a refresh with vendors who could take on the work.

While still acting a middleman, the company now facilitates work on various products that’s done by a short-list of vendors. Founder Rashad Sanders said the previous model resulted in too much inconsistency.

“One reason we went away from that model a bit is that sneaker cleaner A might do it one way, and sneaker cleaner B might do it another, and it was hard to create that standardization we were looking for,” he said.

Continue reading this story on Richmond BizSense.

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