Eat It, Virginia


How Soul Taco rose to the top of Richmond

Posted at 7:52 AM, Aug 31, 2020
and last updated 2021-02-02 11:01:38-05

RICHMOND, Va. -- Soul Taco has grown from a single Richmond storefront to three locations in less than two years. And despite the pandemic, co-owners Nar Hovnanian, Ari Augenbaum, and Richmond's own Trey Owens are planning their next expansion of the Soul Taco empire.

Owens credits the restaurant's success to the community it serves.

"Our mission was to be embedded in the community," Owens said on the Eat It, Virginia podcast. "Engaging with other small businesses, and engaging with people that are movers and shakers in the community. And I'd like to say that now that COVID has happened, and a lot more people are a bit more aware of the political landscape, I'd like to say that us starting off that way, being in the community, is what helped us to become so successful."

The co-owners also share stories of how they met, how they landed on the Soul Taco theme, and what a visit from a flamboyant Food Network star meant for business.

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