Eat It, Virginia


How Ricky Yow is trying to make Rick’s Pizza standout in Richmond

Rick's Pizza.jpg
Posted at 11:13 AM, Feb 21, 2020
and last updated 2020-02-21 11:27:01-05

RICHMOND, Va. -- When Rick’s Pizza, centrally located at 913 West Grace Street on Virginia Commonwealth University’s campus, opened last June, it quickly drew a crowd.

“Rick’s Pizza is the best spot in Richmond, I don’t lie,” a regular customer said.

Owner Ricky Yow said he hoped to grab the attention of VCU students when he opened the campus location.
scene this summer, recognizing that college students are a great market for pizza places.

“This is a good area,” Yow said. "I did have another restaurant before, so we thought about bringing it down to VCU."

The combination of college students and pizza is not a new one.

Yow acknowledged there is a lot of competition in the area like Christian’s Pizza and Piccola Italy Pizza and Subs, not to mention national chains like Domino’s and Pizza Hut.

Yow said he has aspired to make Rick's Pizza stand out. To do so, he said he uses unique ingredients and a build-your-own pizza style.

“We have a lot of choices, we offer one price for one size and it’s great for students,” Yow said. “We try to make it convenient for students and try to make it fast for them, so they can go to class fast.”

Yow’s menu is accessible for all types of eaters, no matter their dietary restrictions.

“Our cheese is great. We have vegan cheese too. So, vegan people, you’re welcome to come by and check it out!" Yow said.

Rick’s is open from noon to midnight daily.

“To be successful, the most important part is to be humble. Always humble. Don’t be afraid to try again,” Yow said.

EDITOR’S NOTE: has partnered with the “iPadJournos” mobile and social media journalism project at VCU’s Richard T. Robertson School of Media and Culture. Students from the project reported this story.

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