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Keep Virginia Beautiful 'invites all' to Shiver in Virginia

Posted at 4:46 PM, Feb 27, 2021
and last updated 2021-02-27 16:47:56-05

RICHMOND, Va. -- Shiver in the River, a popular winter event that raises money for the non-profit Keep Virginia Beautiful, is switching things up this year because of the pandemic.

"We’ve had to make some changes and we’re pretty excited about them," Keep Virginia Beautiful's Tracey Leverty said. "Because where Shiver in the River was always very Richmond-centric, we had a great time and we love everything about it, but this is giving us the opportunity to invite all of Virginia to get out and do something and give back."

So instead of Shiver in the River, the event has morphed into Shiver in Virginia.

"We are encouraging and asking folks to get out and do beautiful acts for the entire month of March," Leverty said. "The easiest and simplest thing to do is grab a bag when you go out to take your dog for a walk and pick up any trash that you see."

The goal is to get everyone to use March to help clean up our community.

"So we’ll feed you lots of different ideas, and there’s a list of things you can do on our website, of course," Leverty said. "You can always adopt a highway, such a great way to give back throughout the entire year."

Leverty said adopting a highway is "very simple" since the group has an application on their website. There is also a form on the Virginia Department of Transportation website.

"And again it’s easy," Leverty said. "We have not stopped adoptions, we have not stopped cleaning up we’re just doing it extra safe and extra careful."

Supporters can donate the amount of $20.21 to for a chance to win prizes and get more information about Keep Virginia Beautiful.

Shiver in Virginia kicks off Feb. 27.