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Pharrell Williams’ festival planned for Virginia Beach college weekend

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Posted at 12:46 PM, Feb 26, 2019
and last updated 2019-02-27 15:09:14-05

VIRGINIA BEACH, Va. – More than 20 acts were signed to perform at The Something in the Water festival in Virginia Beach, WTKR reported.

The festival is scheduled to held along the Virginia Beach Oceanfront during college beach weekend April 26 to April 28.

The festival will feature several different events, including a concert on the beach, according to a copy of the city council presentation.

In addition to the concert, the multi-venue festival will feature sports activities and panel discussions with thought leaders and forward-thinking brands.

Virginia Beach native Pharrell Williams first proposed the idea for the festival last fall.

City officials hoped the festival would lead to a new start for the weekend which was marred last year when three people were shot.

“I think it’s the real answer with culturally-relevant solutions for a weekend that’s had some problems,” Virginia Beach City Councilman David Nygaard said.

Organizers were expected to release the artists on Tuesday morning, but delayed the announcement as they said they were continuing to sign artists. So far, at least 24 have signed on to perform during the weekend.

“They are in the process of signing very amazing world-class artists to join us, and as I tell you this I’m getting goosebumps on the back of my neck,” said City Manager Dave Hansen.

An assistant city manager detailed plans for security, transportation and other facets of the planning. So far, the price of admission hasn’t been released, but city leaders stress it will be affordable for college students.