Kraft and Heinz merger to create food giant

Posted at 1:50 PM, Mar 25, 2015
and last updated 2015-03-25 13:50:59-04

NEW YORK —  Heinz is buying Kraft Foods to create the world’s fifth largest food and beverage company. The Kraft Heinz Company will have revenues of about $28 billion, according to a statement from both companies. Kraft shareholders will receive stock in the new group, plus a special dividend of $16.50 per share funded by a $10 billion cash injection by Heinz owners 3G Capital and Warren Buffett’s Berkshire Hathaway.

Once the deal is done, Heinz shareholders will own 51 percent of the combined firm while Kraft shareholders will get a 49 percent stake. The agreement has the support of both

“By bringing together these two iconic companies through this transaction, we are creating a strong platform for both U.S. and international growth,” said Heinz chairman and 3G managing partner Alex Behring. “Our combined brands and businesses mean increased scale and relevance both in the U.S. and internationally. ”

Reports of a deal first came after markets closed on Tuesday in New York. Kraft ended the trading day at $61.33, valuing the company at $36 billion. Kraft shares surged by 26% in premarket trading Wednesday.

This isn’t the first time that Buffett has worked with 3G Capital. In 2013, they teamed up to acquire Heinz.

Berkshire Hathaway also helped 3G Capital finance Burger King’s purchase of Canadian chain Tim Hortons last year.

Kraft owns popular brands such as Jell-O, Maxwell House coffee and Planters peanuts. Heinz is famous for its ketchup.

Just last week, Kraft recalled 240,000 cases of macaroni and cheese, because some boxes may have been contaminated with pieces of metal.

Kraft Heinz will have headquarters in both Pittsburgh and the Chicago area. Heinz CEO Bernardo Hees will be CEO of the combined group.

Berkshire Hathaway will have three seats on the new board.

Heinz and Kraft are aiming to generate $1.5 billion in annual cost savings by the end of 2017.

The merger has been agreed by the boards of both companies, but needs regulatory approval and the support of Kraft shareholders. The companies expect the deal to close in the second half of 2015.

It begins with Kraft Macaroni & Cheese and Heinz Ketchup. But the massive food merger announced Wednesday goes far beyond that. It also brings together Kraft, the maker of such iconic brands as Kool-Aid, Oscar Mayer meats and Cool Whip, along with Heinz, whose brands include Ore-Ida potatoes, Lea & Perrins marinades and Worcestershire sauces and Bagel Bites snacks. And of course there’s always room for Jello, another iconic Kraft brand.

Here’s the list of brands from the two companies:


  • A1
  • Athenos
  • Breakstone’s
  • Capri-Sun
  • CheezWhiz
  • Claussen
  • Cool Whip
  • Country Time Lemonade
  • Cracker Barrel
  • Crystal Light
  • GevaliaKaffe
  • Jello-O
  • Jet-Puffed Marshmallows
  • Kool-Aid
  • Kraft Dressing
  • Kraft Macaroni & Cheese
  • Kraft Mayo
  • Kraft Natural Cheese
  • Kraft Singles
  • Lunchables
  • Maxwell House
  • MiO
  • Miracle Whip
  • Oscar Mayer
  • Philadelphia Cream Cheese
  • Planters
  • Polly-O
  • Stove Top
  • Tossimo
  • Velveeta


  • Bagel Bites
  • Chef Francisco Classico
  • Heinz Jack Daniel’s Sauces
  • Lea & Perrins
  • Mr. Yoshida’s
  • Nancy’s
  • Ore-Ida Poppers
  • Smart Ones
  • TGI Friday’s snacks
  • Wyler’s