The big game means big spending. Americans will spend $14.3 billion dollars to prepare for Super Bowl Sunday, according to the National Retail Federation.
Where does most of that money go?
Chiefly, food. About 80 percent of Americans plan to stock up on food and of course, drink.
Among items on the menu are of course, chicken wings.
The National Chicken Council says Americans will eat 1.25 billion chicken wings on Sunday.
And the average cost of wings is currently at a $1.71 per pound, up 36 cents per pound from last Super Bowl.
Thanks to guacamole, the Hass avocado board anticipates a big jump in avocado consumption — 240 million of them in the run-up to the super bowl and on game day. With increased demand, also comes an increase in price.
The Super Bowl creates a serendipity of sorts for any fan dreaming of watching the big game on a new television.
About nine percent of Super Bowl spending goes to buying a flat screen.
At the same time, retailers are looking to get old inventory off of shelves before new models arrive in the spring. While shoppers won’t find black Friday-type deals, it’s likely the best shot at the best prices until the holidays.
And among the 184 million Americans who said they’ll tune in to watch the game, 20 million shoppers say they’ll buy game day apparel.