They sell nothing but breakfast cereal, and they mix nostalgia with the vast number of hungry ex-pats who work in London.
Check out the Cereal Killer Cafe.
These two cereal entrepreneurs, Alan and Gary Keery are twins from Belfast, Northern Ireland.
“We came up with the idea when we wanted some food, we were around Shoreditch, and we wanted a bowl of cereal, and we went.”
“And then the idea came into my head....and I said, 'why don't we start a business?'”
Whoever first thought of cereal killer, it’s here now, on London’s Brick Lane.
"There is a lot of vintage stock that we are obviously not selling. But the cereal we've got is from America, Australia, South Korea, South Africa,” Gary said.
While they are trying to evoke the breakfast tables of the 80s and 90s, sourced from the internet.
"You could try them, if you are brave enough knock yourself out,” Alan said. “You might not live to tell the tale."
There really are quite old boxes of cereal, many you may remember from your childhood.
From Boo-Berries, to Kix, to Lucky Charms, to Captain Crunch.
Kellogg's, Post and others still make some of these cereals we remember, or produce limited editions
“We get told we are crazy,” the brothers said. “And we have marriage proposals. It’s from one extreme to the other. Yea.”
To go along with the 100 or so varieties of cereal on offer, there is a lot of milk.
They planned on 13 varieties but are now up to about 30.
"You've got three different types of oat milk. So, we don't know what's going to sell. Do we sell an organic oat milk? Is vanilla oat milk going to sell? And then soy milk; you've got five or six different varieties."
Here at the cereal café, breakfast cereal is not just for breakfast..
The place is open for lunch and dinner as well.
Anyone for Fruit Loops?