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Americans check Facebook just as much as they groom themselves

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RICHMOND, VA — Facebook may be important to you, but is it as important as grooming?

According to Facebook CEO Mark Zuckerberg it is. He claims that Americans are on Facebook as often as they groom themselves and even do laundry.

Zuckerberg told stock holders that you’re on his social media site about 40 minutes a day and that there’s still room for growth.

A survey conducted by Facebook last year found that Americans check the site about 14 times a day.