RICHMOND, Va - July is National Ice cream month, and Mark Fancher, Richmond Branch Manager for Blue Bell Ice Cream, helped us cool down with a tasty treat. Magic Cookie Bar ice cream is a new flavor and will help kick off the Blue Bell "Crankin' Back the Flavor Contest," beginning August 1st. To participate, Blue Bell fans must be members of the Blue Bell Country Club, which involves a simple, free registration online. For more information visit www.bluebell.com.

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