(WTVR) – In order to celebrate the launch of its Fall 2014 fashion line, Los Angeles-based fashion label WREN, created a video simple titled “FIRST KISS.” The concept was to introduce 20 strangers (10 couples) to each other and capture their first kiss.
During awkward pre-kiss small talk, some couples attempted to figure out the best way to begin. Once they started, the kisses ranged from a peck to quite passionate.
In terms of publicity, the video has worked. It has been viewed more than 23,000,000 times since it posted on YouTube this week.