Gelati Celesti ice cream truck up and running

Posted at 8:09 AM, May 29, 2013
and last updated 2013-05-29 08:09:03-04

By Lena Price

HENRICO COUNTY, Va. ( – A West End ice cream maker is hitting the road.

Gelati Celesti started operating an ice cream truck last week. Owner Steve Rosser said the truck will make regular appearances at summer festivals, office parks and food truck courts.

“Originally this was going to be another way for us to get our brand out there. But it’s turning into a new revenue stream – almost like a third, mobile store,” Rosser said.

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