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UPDATE: What’s really behind the wife ‘revenge’ billboard

Posted at 12:48 PM, Mar 22, 2013
and last updated 2013-03-22 12:48:08-04

GREENSBORO, N.C. – Is the North Carolina digital billboard garnering national attention just a clever marketing ploy by a company that owns several restaurants?

The ad claims to be from a woman named Jennifer who uses the billboard to call out her alleged cheating husband Michael.

The message reads:

“Michael, GPS Tracker – $250, Nikon Camera with zoom lens – $1600, Catching my lying husband and buying this billboard with our investment account, – Priceless.  – Jennifer.”

The billboard also contains a note referring to Michael’s alleged mistress, Jessica.

“Tell Jessica you’re moving in!” it reads.

The billboard has turned a lot of heads, even slowing traffic Wednesday afternoon along Battleground Avenue.

A representative for the billboard company’s Facebook page messaged Chad Tucker stating:

“We cannot comment on the billboard content right now.  We have asked the sponsor for a statement based on your inquiry.”

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