UPDATE: New app puts social in ‘social drinker’

Posted at 10:53 AM, Mar 14, 2013
and last updated 2013-12-12 13:54:12-05

UPDATE: Elixr 2.0 was released today to smartphone users, and drinkers.

RICHMOND, Va. (WTVR) – Do you ever feel overwhelmed by the number of drink choices at your favorite bar or restaurant? Do you wish there was an easy way to share notes on a new beer, wine or cocktail you recently tasted? Fear not — a local app development company just launched an iPhone app that can help.

Elixr 1.0, developed by Mobelux, seeks to create social network around people who like to share a drink with friends.

“The popularity of cocktails, spirits, beer, and wine is exploding around the world. So, we’re convinced that now is the time for a network focused on these experiences,” Elixr’s CEO Marc LaFountain said in a statement.

The app offers several features:


  • Post what you’re having and where you are. Your friends can view and comment on the drinks you share.


  • Every drink you rate helps build a grade for the venue you’re at and populates the drink menu for other Elixr Members to see.


  • See what your friends are having and discover the best drinks nearby, no matter where you happen to be.


  • Share your posts with your friends in the Feed as well as cross-post to all your favorite services.

“We’re incredibly proud to be creating Elixr in Richmond,” lead app designer Jeff Rock said in a statement. “The talent pool and creative energy here are simply amazing. The bars, restaurants, wineries, and breweries in the region have been inspirations to us. We hope Elixr will be a positive reflection of the very special place where it’s been made.”