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Nielsen to begin counting online streaming

Posted at 5:41 PM, Feb 21, 2013
and last updated 2013-02-21 17:41:00-05

Nowadays many viewers watch television programs online through broadband.

So now the firm that counts who’s watching what on television is altering its measuring stick. Nielsen says its expanding its definition of the TV household to include those who watch TV on computers and other broadband devices.

Nielsen keeps track of show and network ratings.

It says the change will more accurately help its clients keep up with what shows are a go and which ones to ditch.

For the full story, click over to CBS News to read: Cord cutting a trend? Nielsen to begin counting online streaming